—And Why Social Media Isn’t Good Enough
Wouldn’t it be nice…
If doing a great job were enough?
Enough to get your air medical base or ambulance service noticed, enough calls to thrive financially, and enough cases to satisfy your trauma junkie cravings?
Because that’s the story we all tell ourselves, right?
If I do a really good job, we’ll get more calls and stay operational forever.
If I do my best, I can save lives and work this dream job forever.
Unfortunately, it’s all a big fat lie.